Generative AI Disclosure

Generative artificial intelligence was used as a writing and editing aid during the development of this project.

Tool Used: ChatGPT (OpenAI)

Purpose of Use
• Formatting citations into APA style with human oversight and fact-checking
• Refining written strategy notes and campaign messaging
• Brainstorming headline ideas and campaign concepts
• Editing written sections for clarity, tone, and conciseness
• Generating decorative horizontal banners and campaign concept images featured at the top of each webpage

Representative Prompts Used
“Help me proofread this text for any grammatical mistakes.”
“Help refine this strategy note while keeping the original wording and tone.”
“Rewrite this paragraph to sound clearer and more concise without changing the meaning and while keeping my tone.”
“Help me generate a decorative horizontal and narrow banner that will go at the top of the [Paid / Earned / Shared / Owned] webpage that aligns with DICK’s Sporting Goods colors and brand.”
“Convert these website links and PDFs into APA citations.”
“Suggest tagline ideas for my creative campaign idea about the Foot Locker Sneaker Truck and using sneakers as the receiver, targeting Gen Z sneaker culture. Use relatable Gen Z internet language that ties to digital communication or calling.”

All final content, analysis, and conclusions were reviewed, edited, and verified by the student.

Tool Used: Claude AI

Purpose of Use
• Identifying hex codes associated with DICK’s Sporting Goods brand colors
• Identifying fonts used in DICK’s Sporting Goods reports and brand materials

Prompts Used
“Help me make a list of all the hex codes and fonts DICK’S Sporting Goods uses for its brand.”

All final content, analysis, and conclusions were reviewed, edited, and verified by the student.

Yana Garankova

Citations

Generative AI Disclosure